Direct Mail has numerous benefits
Mail is physical, it takes effort to get rid of it. Everyone brings in their mail and even though we live in a digital hands free world everyone loves getting mail.
Direct Mail is cost effective, if structured correctly the ROI on direct mail can be extremely high. Direct mail is also easily trackable.
Targeted direct mail combined with digital marketing like Facebook ads will produce desirable results for your business. Studies have shown that brand recall is 40% higher if you follow up an email with a direct mail piece. Response rates from potential customers are 26% higher if digital ads are followed up with a postcard or direct mail letter.
Direct mail can help you build trust within your community. Digital advertising is relatively inexpensive, at least initially. This has created confusion among potential buyers that are so bombarded with digital ads that their head spins. This leads them to question every ad except for the behemoths that have built trust like, Apple, Verizon, Walmart etc. Consistent usage of direct mail marketing will make your products and services become a household name.
It’s personal: direct mail offers a personal touch and provides an opportunity to get hung on the fridge with the kids artwork.
In closing, direct mail offers numerous benefits over online marketing including a higher return on your investment and increased brand awareness. That’s something you can’t afford to do with online marketing, it would cost you thousands.
To find out how direct mail can boost your sales and save you valuable marketing dollars call/text Byron at 614-843-2259 or visit https://gorillacards.com
