Enhance customer loyalty by creating a loyalty program for your business. Customers that regularly frequent your business are your best bet for a loyalty program. Remember, your customers are constantly being bombarded with mail, tv and radio ads to attract them to other businesses. If successful this will take them from you, giving them neatly to your competitors. In todays fast paced markets staying in business will mean winning the customer service race.
It is by far cheaper to keep your current customers coming back as opposed to getting new ones. This doesn’t mean you don’t prospect for new customers; it means you have to find a delicate balance. This is where creating a simple yet effective customer loyalty program puts you ahead of the pack.
Superb customer service is key, if your customer service is lacking then prior to trying to retain any customers you want to fix whatever problems you have or all your hard work will be for not. You’ll just end up with bad reviews and reputation management issues compounded.
Show your customers you care by giving something back.
Some popular types of loyalty programs are apps, membership cards, punch cards, automatic reward systems done through your POS, and also on receipts. A simple loyalty program can be as simple as giving your customers a coupon with their receipt when they check out. If you don’t give them a reason to return to you someone else will.
Loyalty requires more then just a program; you need to engage your customers wherever they are. In this age that will most likely be on social media. Maintain an active social media presence and consistently engage with your customers.
One popular loyalty program is a birthday club, everyone like to be recognized on their birthday. Send them a special coupon offer in a birthday card. Always stand out from the rest.
Use your company Facebook to announce daily deals, encourage your customers to like your page to stay informed.
If you don’t engage your customers your competitor will.
