What is direct response marketing?
Direct response marketing is a marketing method that is used to invoke an immediate response such as opting into an email list, making a phone call, placing an order or going to a web page for more information. When people think of direct response marketing they typically think of direct mail. Direct response marketing can also be accomplished with mediums like Facebook (ads), Linked In, Google ads and email marketing to a targeted list of prospects.
Here are eight characteristics of direct response marketing
- It’s trackable by using coupon codes on direct mail pieces or a tracking code if digital
- Measurable
- Using compelling headlines and ad copy
- You can target a super targeted niche
- You make an irresistible offer that requires your prospect to act immediately
- By using a specific call to action you require immediate response
- Uses a short term multi step follow up
- Maintenance follow up to ensure all went well
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Direct response marketing focuses on specific issues and problems that the prospect has and through education and offering specific solutions solves those issues. Direct response marketing due to it’s very nature offers a cost effective way for small to medium sized businesses to market their products or services where otherwise they wouldn’t be able to.
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