Postcard marketing is still to this day one of the most consistent methods of marketing your business. Postcards can be sent out with just a postcard stamp saving you a bundle over using long sales letters. Postcards also allow you to announce deals, events, coupons and more to a targeted list of recipients. In this day and age of fast paced internet and social media marketing direct mail is often times more easily placed into your target customers hands, simply because there is less competition. Postcards get noticed, a professionally designed postcard will get read. even if your intended recipient[...]
What is direct response marketing? Direct response marketing is a marketing method that is used to invoke an immediate response such as opting into an email list, making a phone call, placing an order or going to a web page for more information. When people think of direct response marketing they typically think of direct mail. Direct response marketing can also be accomplished with mediums like Facebook (ads), Linked In, Google ads and email marketing to a targeted list of prospects. Here are eight characteristics of direct response marketing It’s trackable by using coupon codes on direct mail pieces or[...]
Direct Mail has numerous benefits Mail is physical, it takes effort to get rid of it. Everyone brings in their mail and even though we live in a digital hands free world everyone loves getting mail. Direct Mail is cost effective, if structured correctly the ROI on direct mail can be extremely high. Direct mail is also easily trackable. Targeted direct mail combined with digital marketing like Facebook ads will produce desirable results for your business. Studies have shown that brand recall is 40% higher if you follow up an email with a direct mail piece. Response rates from[...]
Enhance customer loyalty by creating a loyalty program for your business. Customers that regularly frequent your business are your best bet for a loyalty program. Remember, your customers are constantly being bombarded with mail, tv and radio ads to attract them to other businesses. If successful this will take them from you, giving them neatly to your competitors. In todays fast paced markets staying in business will mean winning the customer service race. It is by far cheaper to keep your current customers coming back as opposed to getting new ones. This doesn’t mean you don’t prospect for new customers;[...]
We’re pleased to announce another way we are helping small businesses market their products and services. Follow this link for more info….https://www.gorillacards.com/newmovercard/