Lifetime Customer Value The lifetime customer value is the total amount of value the customer spends with your business minus the amount of money (customer acquisition cost) that it took to get the customer. Every customer has a lifetime value and for your marketing to be profitable you need to know and understand it. For[...]
A super targeted effective postcard campaign can land you thousands of eager prospects, but not if the design causes your potential prospects to file it straight in the trash. Here are some tips to help your next postcard campaign achieve the best results possible. A picture is worth a thousand words, well this is especially[...]
Mailing Lists Whom you send your advertising to is just as important as what you send them A mailing list is simply put a collection of addresses and recipients that you want to target with your marketing. The purpose of any direct mail campaign is to target a list of prospective individuals that qualify for[...]
What is a referral system? A referral system is a strategy you put in place to get your current customers to recommend your product or service to others. Creating a referral system can be time consuming but is generally free minus the time you spend creating it. Once created this system can generate you an[...]
Why Direct Mail Is the Ultimate Form of Marketing By T.J. Rohleder Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000 a year; for others, it means making $100,000 a month… or even a day. But[...]
The Greatest Advantages of Direct Mail Marketing By T.J. Rohleder Direct mail can change your entire life and business philosophy. That may sound like hype, but it’s not: that’s exactly happened to me and my wife. When we first started our business, we built $300.00 — that’s right, just three hundred dollars —[...]
Avoiding the Worst Direct Mail Errors By T.J. Rohleder Some people say direct mail doesn’t work for small businesses — the mercantile backbone of this great nation. But they’re wrong; it works very well for all businesses when handled correctly. If it doesn’t work it’s because it’s being done wrong. In this article,[...]
Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic By Ylva Jansson Home Based Business More and more people today have been setting up their own businesses and learning about marketing small businesses online. Times have changed since the advent of the internet and there are a few[...]
Direct Mail Makes A Comeback By Henry Eason Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct mail. But in some respects e-mail has failed to live up to its initial promise.[...]
Postcard marketing is still to this day one of the most consistent methods of marketing your business. Postcards can be sent out with just a postcard stamp saving you a bundle over using long sales letters. Postcards also allow you to announce deals, events, coupons and more to a targeted list of recipients. In this[...]
