Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic
By Ylva Jansson
Home Based Business
More and more people today have been setting up their own businesses and learning about marketing small businesses online. Times have changed since the advent of the internet and there are a few elements to any successful marketing campaign that I’ll share with you here.
Web Presence
The point of marketing small businesses online is to drive traffic to your site and hopefully make a few conversions. A conversion rate calculates how many people must visit your site before you make a sale or generate a new lead. The following methods are each valuable methods of increasing your web presence.
Top Five Methods
1. Search engine optimization, or SEO, is the single most important element to any online marketing campaign. By optimizing your site for search engine crawlers, you can improve your ranking in those search engines and generate long term organic web traffic.
2. Search engine PPC (pay per click) advertising is another way you can increase your presence. You set up your account with the search engines, choose your keywords and determine which sites you want your ad displayed. For everyone who clicks on one of your ads and lands on your site, you are charged for that. If no one clicks, you owe nothing.
3. Social networking is quickly becoming an amazingly powerful marketing tool. Setting up free accounts on sites such as Facebook, Twitter, LinkedIn and HubPages you can start promoting yourself and your products. Include social bookmarking buttons on each of your web pages to encourage others to spread the news.
4. Article marketing campaigns in another excellent way to improve your web presence. By submitting good quality and informative articles to directories such as EzineArticles, you are not only presenting yourself as an expert to human readers, you are also creating valuable backlinks to your site which can greatly improve your ranking.
5. Commenting on blogs, forums and discussion groups is another powerful method of increasing your presence. Leave regular comments on sites that are related to your market’s niche. Doing this will also create valuable backlinks.
It Takes Time
Marketing small businesses on the internet takes patience and dedication. There is not overnight success, not even online. Be prepared to spend time each day building on each of the five principles. Keep at it and before long you’ll be reaping the rewards.
Article Source: https://EzineArticles.com/expert/Ylva_Jansson/233556
