The Greatest Advantages of Direct Mail Marketing By T.J. Rohleder Direct mail can change your entire life and business philosophy. That may sound like hype, but it’s not: that’s exactly happened to me and my wife. When we first started our business, we built $300.00 — that’s right, just three hundred dollars —[...]
Avoiding the Worst Direct Mail Errors By T.J. Rohleder Some people say direct mail doesn’t work for small businesses — the mercantile backbone of this great nation. But they’re wrong; it works very well for all businesses when handled correctly. If it doesn’t work it’s because it’s being done wrong. In this article,[...]
Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic By Ylva Jansson Home Based Business More and more people today have been setting up their own businesses and learning about marketing small businesses online. Times have changed since the advent of the internet and there are a few[...]
Direct Mail Makes A Comeback By Henry Eason Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct mail. But in some respects e-mail has failed to live up to its initial promise.[...]
Postcard marketing is still to this day one of the most consistent methods of marketing your business. Postcards can be sent out with just a postcard stamp saving you a bundle over using long sales letters. Postcards also allow you to announce deals, events, coupons and more to a targeted list of recipients. In this[...]
What is direct response marketing? Direct response marketing is a marketing method that is used to invoke an immediate response such as opting into an email list, making a phone call, placing an order or going to a web page for more information. When people think of direct response marketing they typically think of direct[...]
