The Greatest Advantages of Direct Mail Marketing By T.J. Rohleder Direct mail can change your entire life and business philosophy. That may sound like hype, but it’s not: that’s exactly happened to me and my wife. When we first started our business, we built $300.00 — that’s right, just three hundred dollars — into income of about $16,000.00 a month in less than a year. We were doing well just by running space ads in national magazines and pyramiding the proceeds to buy more ads to attract new customers — just as a lot of other small business[...]
Avoiding the Worst Direct Mail Errors By T.J. Rohleder Some people say direct mail doesn’t work for small businesses — the mercantile backbone of this great nation. But they’re wrong; it works very well for all businesses when handled correctly. If it doesn’t work it’s because it’s being done wrong. In this article, I’ll discuss nine top direct mail marketing mistakes and how to avoid them. Here’s an interesting case study about how direct mailing can go wrong. Several years ago, the owner of a carpet cleaning company in Columbus, Ohio decided to try direct mail for the[...]
Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic By Ylva Jansson Home Based Business More and more people today have been setting up their own businesses and learning about marketing small businesses online. Times have changed since the advent of the internet and there are a few elements to any successful marketing campaign that I’ll share with you here. Web Presence The point of marketing small businesses online is to drive traffic to your site and hopefully make a few conversions. A conversion rate calculates how many people must visit your site[...]
Direct Mail Makes A Comeback By Henry Eason Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct mail. But in some respects e-mail has failed to live up to its initial promise. And marketers who are turning back to tried-and-true methods like “snail mail” report excellent results, often better than e-mail. According to a 2005 Direct Marketing Association (DMA) comprehensive study of marketing tools, e-mail produces the best return on investment and is the cheapest and fastest[...]
Postcard marketing is still to this day one of the most consistent methods of marketing your business. Postcards can be sent out with just a postcard stamp saving you a bundle over using long sales letters. Postcards also allow you to announce deals, events, coupons and more to a targeted list of recipients. In this day and age of fast paced internet and social media marketing direct mail is often times more easily placed into your target customers hands, simply because there is less competition. Postcards get noticed, a professionally designed postcard will get read. even if your intended recipient[...]
What is direct response marketing? Direct response marketing is a marketing method that is used to invoke an immediate response such as opting into an email list, making a phone call, placing an order or going to a web page for more information. When people think of direct response marketing they typically think of direct mail. Direct response marketing can also be accomplished with mediums like Facebook (ads), Linked In, Google ads and email marketing to a targeted list of prospects. Here are eight characteristics of direct response marketing It’s trackable by using coupon codes on direct mail pieces or[...]