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Lifetime Customer Value The lifetime customer value is the total amount of value the customer spends with your business minus the amount of money (customer[...]
2021 Guide To Direct Mail Part 3 of 5
October 20, 2021 | No Comments
Today I want to talk about the costs associated with a direct mail campaign. There are essentially four different cost factors in your campaign that[...]
2021 Guide to Direct Mail Part 2 of 5
October 13, 2021 | No Comments
A super targeted effective postcard campaign can land you thousands of eager prospects, but not if the design causes your potential prospects to file it[...]


Customer Acquisition Strategies
October 21, 2021 | No Comments