Lifetime Customer Value The lifetime customer value is the total amount of value the customer spends with your business minus the amount of money (customer acquisition cost) that it took to get the customer. Every customer has a lifetime value and for your marketing to be profitable you need to know and understand it. For[...]
Today I want to talk about the costs associated with a direct mail campaign. There are essentially four different cost factors in your campaign that you need to consider. Printing, design, the mailing list (if your doing a targeted mailing), and the postage. There are hundreds of direct mail vendors out there, how do you[...]
A super targeted effective postcard campaign can land you thousands of eager prospects, but not if the design causes your potential prospects to file it straight in the trash. Here are some tips to help your next postcard campaign achieve the best results possible. A picture is worth a thousand words, well this is especially[...]
Mailing Lists Whom you send your advertising to is just as important as what you send them A mailing list is simply put a collection of addresses and recipients that you want to target with your marketing. The purpose of any direct mail campaign is to target a list of prospective individuals that qualify for[...]
What is a referral system? A referral system is a strategy you put in place to get your current customers to recommend your product or service to others. Creating a referral system can be time consuming but is generally free minus the time you spend creating it. Once created this system can generate you an[...]
Why Direct Mail Is the Ultimate Form of Marketing By T.J. Rohleder Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000 a year; for others, it means making $100,000 a month… or even a day. But[...]
