Lifetime Customer Value The lifetime customer value is the total amount of value the customer spends with your business minus the amount of money (customer acquisition cost) that it took to get the customer. Every customer has a lifetime value[...]
A super targeted effective postcard campaign can land you thousands of eager prospects, but not if the design causes your potential prospects to file it straight in the trash. Here are some tips to help your next postcard campaign achieve[...]
What exactly is postcard marketing? Postcard marketing is the distribution of postcards to a targeted audience of your companies prospects. Postcard marketing is hands down one of the most targeted and cost effective ways of getting your message out to[...]
Mailing Lists Whom you send your advertising to is just as important as what you send them A mailing list is simply put a collection of addresses and recipients that you want to target with your marketing. The purpose of[...]
What is a referral system? A referral system is a strategy you put in place to get your current customers to recommend your product or service to others. Creating a referral system can be time consuming but is generally free[...]
Why Direct Mail Is the Ultimate Form of Marketing By T.J. Rohleder Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000[...]
The Greatest Advantages of Direct Mail Marketing By T.J. Rohleder Direct mail can change your entire life and business philosophy. That may sound like hype, but it’s not: that’s exactly happened to me and my wife. When we[...]
Avoiding the Worst Direct Mail Errors By T.J. Rohleder Some people say direct mail doesn’t work for small businesses — the mercantile backbone of this great nation. But they’re wrong; it works very well for all businesses when[...]
Marketing Small Businesses Online – How to Improve Your Web Presence and Increase Traffic By Ylva Jansson Home Based Business More and more people today have been setting up their own businesses and learning about marketing small businesses[...]
Direct Mail Makes A Comeback By Henry Eason Companies and organizations have spent many billions on e-mail and other Internet message delivery mechanisms over the past decade, often at the expense of more traditional marketing methods, like direct[...]